Built by Corey →  See the live rebuild
Proposal · prepared for Burslem Pottery · 19 May 2026

A few specific fixes for burslempottery.com.

Burslem Pottery · Burslem, Stoke-on-Trent · website rebuild

I rebuild small-business websites in my spare time, free, for prospects I think are leaving conversions on the table. Three things stood out in ten minutes on the live burslempottery.com on a phone. The three findings are below; a working rebuild of the homepage is at /preview/.

Open live preview  ↗ Read the three findings Reply to the proposal
Port Street · ST6 3PE · the Mother Town

Hand-fired stoneware sculpture from inside Middleport Pottery, in the ST6 heritage quarter. Open the live preview ↗

Three findings · in order of impact

What stood out on the live site, on a phone, in ten minutes.

Each finding has a sentence on what I saw, and a sentence on what the rebuild does about it. The rebuild itself is at /preview/.

01

The shop email is on an NTL World legacy ISP address, on a hand-made-since-1894 ceramics brand.

The contact page on burslempottery.com routes mail to burslempottery@ntlworld.com. NTL World is the legacy Virgin Media ISP from the early 2000s. For a studio whose register is heritage, lineage, and four-figure commission pieces, an @ntlworld.com inbox sits in the same field as a hand-thrown stoneware vase priced at four hundred pounds. The collector who clicks the contact link is asked, in the same breath, to take a serious craftsperson seriously and to email an address that says we never updated our infrastructure.

After rebuild  ·  The rebuild routes the studio inbox through tracy@burslempottery.com (or studio@burslempottery.com if Tracy prefers the role-address), so the brand mark and the email domain match. The mailbox forwards to the same NTL World inbox underneath, no behaviour change for Tracy. The visitor never sees the legacy address. Done in the rebuild at no extra cost, via a single DNS MX record and a forwarding rule.

02

The studio sits inside Middleport Pottery in the ST6 ceramic quarter, and that postcode never reads as heritage anywhere above the fold.

Port Street, ST6 3PE, is the heritage Mother Town quarter of Stoke. Middleport Pottery, Moorcroft Heritage Visitor Centre, the Royal Doulton site, the Burgess and Leigh works, all within a few minutes' walk of the studio. The current homepage opens with a Shopify shop header and a product grid. A first-time collector visiting from London, or a heritage-press journalist arriving on the page from a Google search, has no way to know that the studio is inside the Mother Town of the Potteries. The single most prestigious thing about the address is invisible.

After rebuild  ·  The rebuild leads on the postcode and the Mother Town. The eyebrow under the H1 reads "Port Street, ST6, the Mother Town of the Potteries". The visit-and-hours block names the neighbours: Middleport, Moorcroft, the Burgess and Leigh works. The JSON-LD `Store` block carries the full postal address and the opening hours, so Google Search can render the studio in its panel correctly. The same address, set to read as the heritage it is.

03

The grotesque collection has named characters, a Martin Brothers Victorian lineage, and a Royal Visit, none of which appears on the homepage.

The grotesque collection is the unmissable signature of the studio. Each figure has a name (Bailiff, Albert), each is hand-thrown and fired, each carries a direct lineage from the Victorian Martin Brothers. HRH Prince Charles visited the studio for a demonstration, and the photograph lives on the site. None of this surfaces on the homepage above the product grid. A visitor who lands cold has no idea that the studio they are looking at is the one the Royal Family came to, or that the grotesques are the contemporary inheritor of a Victorian craft register.

After rebuild  ·  The rebuild puts the grotesque collection on the homepage as a named section, with Bailiff and Albert pictured as the introduction to the line. The Martin Brothers reference sits in the heritage block alongside the Royal Visit photograph. The JSON-LD `Person` block carries Tracy Bentley as the artist, with the artist marks (TB / TAB), so the page tells Google Search that this is an artist-led practice, not a generic e-commerce store.

Pricing · fixed, one-off

One price for the rebuild, one for hosting and care.

£2,000 Fixed for the rebuild, one-off. £150 Per month for hosting and ongoing care. £50 Optional. Embedded chatbot trained on FAQs.

No retainer. No contract. No in-person visits, fully remote from Switzerland.

If the proposal lands, reply with two or three 20-minute slots in the next ten days for a video call. I take on three Staffordshire builds this quarter, and first confirmed wins the slot. If I do not hear back by 29 May, the proposal site comes down.

Live rebuild  ↗

See the live rebuild

A working preview you can click through · opens in a new tab